LEGO STAR WARS
Renders To Reality
Campaign
The Context
The Approach
The Outcome
The Role
Additional Links
LEGO® Star Wars™ Death Star™
The LEGO Star Wars Death Star becomes a cultural stage: an immersive, design-forward environment where lore comes alive. Through interactive builds, gallery-inspired storytelling, and unexpected touchpoints that blend music and style, the event reimagines this galactic icon as a symbol of creativity, connection, and play. The result is a premium cultural experience that elevates LEGO Star Wars, bridging nostalgia with imagination.
In 2025, I’ve launched the LEGO Star Wars exclusive event spotlighting the LEGO Star Wars Death Star set, inviting community engagement and celebrating the adult LEGO spirit through immersive, hands-on experiences. This IRL activation will bring LEGO Star Wars directly to the highly influential and loyal community, introduced through fresh and unexpected touch points.
Creating an interactive experience inside New York City’s ARTECHOUSE in Chelsea. We took guests inside a reimagined space where the galaxy’s most infamous battle station was a cultural playground for adults who never lost their sense of wonder. On Friday, November 7, larger-than-life custom LEGO Star Wars starships, cosmic projections and the hum of conversation between sneakerheads, creatives and lifelong Star Wars fans all orbited around the new 9,000-piece LEGO® Star Wars™ Death Star™ set.
Lead Experiential Producer
Brand Strategy, Creative Ideation, Production Management, Fabrication & Logistics, Staffing, Event Management, & Interactive Technology Management
